Wednesday, 1 June 2016

Media Critique

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1) What is the subject? [1] The subject matter is gun sense in america, and how one thing is banned and the other (umm more dangerous thing) isn't.

2. What is focal point? (Where do you look first?) [2] The first thing that caught my eye was the gun. There's a child holding a gun beside a child holding a kinder egg.

3. What is being said about the subject/ focal point? What is the message? [2] That it's okay to ban a kinder egg (which isn't really dangerous at all) but we shouldn't ban something that could easy hurt or possibly kill something. The message is that if you banned a kinder egg to protect a child you should definitely ban a assault gun. 

4. Describe one element of design that stands out in your advertisement. [2] I feel like the thing that stands out is that a child is holding a gun! Not even a simple one like a pistol but a assault one. Its a shock value, because there is something which is considered innocent holding a very deadly weapon 

5. Describe your eye movement. Where does your eye start? Where does it go next? [2] My eyes started at the middle with the two children, then it went to the top bar (the words) and then to the comment at the bottom.

6. Describe how contrast is used in your advertisement. (Look at things such as text size, colour, font, straight lines vs. curved lines, big shapes vs. small shapes, light vs. dark, geometric shapes vs. organic shapes). [2] This ad has a very serious tone to it with having very little "bright" colours. The words in the box (above the kids) are larger and capitalize letters, to pop out. The children are more brighten and stand out more, they're the main focus. The shapes are geometric (examples the blackboard).    

7. Describe how your visual and textual elements are aligned in your advertisement. (Ex., right, left, centered, top, bottom, diagonal, close, far apart…) [2] Most of the pictures and words are centered or towards the right. Also the words are closer together.


8. Describe how repetition is used to create unity in your advertisement. [1] the repeat the point of being silly with banning the kinder egg and NOT the gun. 


9. What is its apparent purpose? (ex., to inform, persuade, entertain, sell) [1] Its to inform and possibly persuade people.

10.Who is its target audience? (and how can you tell?) [2] The target audience is adults (parents mainly) and possibly the government. I can tell because in the corner the ad has the group "Moms Demand Action for Gun Sense in America."  The ad also talks about child safety which i would think be towards parents or at least adults? and the government well they were the ones who banned Kinder eggs and not guns

11.What feelings and responses did the text evoke for you? (Why did you pick it?) [3] The main feeling was shock, cause there's child holding a gun! which its like holy crap. My response was "That was shocking" or "Wow" I picked it because A) I felt like i needed too and B) the shock value on this adM

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